Encouragement & Promotion
Encouragement and Promotion are important components of any comprehensive plan to increase the level of cycling in Australia and New Zealand. They act in combination with Engineering and Planning initiatives to help people make smarter travel choices. This section outlines the benefits of cycling and offers an overview of the numerous programs operating both in Australia and overseas to encourage and promote cycling.
Public health perspectives on Household Travel Surveys:Active travel between 1997-2007 (Australia)
21st Dec 2011
The authors of this 2010 paper, Dafna Merom, Hidde P. van der Ploeg, Grace Corpuz, and Adrian E. Bauma, analysed the continuous Sydney Greater Metropolitan Area Household Travel Survey (1997-2007) in 2009. They found significant increasing trends for all walking indicators and while cycling prevalences were low (<1.5%) they too showed significant increasing trends in all indicators. The authors concluded that transportation surveys can be used to assess the contribution of active travel to changes in physical activity levels assessed by public health surveillance and to identify subgroups for active travel interventions.
Good Bicycle Karma (Denmark)
08th Sep 2011
In September 2011 I Bike Copenhagen released a video showing the Good Bicycle Karma campaign in action. The campaign engages a street team that rewards people on bicyces demonstrating good behaviour, such as waiting at lights, wearing helmets and helping others.
CARMA Cycling Awareness Raising and Marketing Program (EU)
08th Sep 2011
The CARMA Program is an EU funded project that aims to develop new methods for cost-efficient marketing of cycling which leads to increased cycling. The program was launched in June 2010 and includes projects based in Budapest, Göteborg, Eindhoven, Kensington & Chelsea, Parma and Riga.
Bike Minded Website (UK)
08th Sep 2011
London's Kensington and Chelsea Council launched a new website in July 2011 as part of the CARMA campaign, an EU funded cycle project. The site includes cycling news, tips from local experts, and a host of creative events to encourage people to ecplore the local area and Greater London by bicycle.
Six Cycling Games for Children (Denmark)
07th Sep 2011
This booklet of cycling games for children was published by the Cycling Embassy of Denmark in July 2010. Nursery school children and school children can have great fun cycling. These fun games teach children coordination and confidence.
Cycling intensity is more important than duration to heart health (Denmark)
30th Aug 2011
This research, by Denamrk's Copenhagen City Heart Study, indicates that the relativie intensity and not the duration of cycling is of more importance to heart health. The findings were released in the European Heart Journal and the European Journal of Cardiovascular Prevention in 2011. The authors recommend that brisk cycling is preferable to slow.
The relationship between transport and disadvantage (Australia)
26th Aug 2011
This Resource Sheet is designed to provide practitioners and policy-makers who plan and/or deliver services to children and families, especially within disadvantaged communities, with an understanding of how transport and disadvantage intersect and why some groups are especially vulnerable to transport disadvantage. It was released by the Australian Institute of Family Studies in August 2011.
Safe Routes to School Noteworthy Practices Guide (USA)
24th Aug 2011
This report, released by the US Safe Routes to School in 2011, provides a compendium of projects and practices in the Safe Routes to School Program. The Program was established in 2005 to encourage more children to walk and cycle to school and includes both infrastructure and non-infrastructure components.
Compendium of Cycle Behaviour Change Campaigns (Denmark)
23rd Aug 2011
In August 2011 the Danish Cycling Embassy released a compendium of 14 cycle campaigns. This catalogue gives an overview of campaigns for adults and children, their goals, how they worked in practice, and their results.
The British Cycling Economy: Gross Cycling Product Report (United Kingdom)
22nd Aug 2011
This report, released by the London School of Economics in August 2011, shows that cycling generates nearly £3bn a year for the UK economy. The figure takes into account factors such as bicycle manufacturing, cycle and accessory retail and cycle-related employment.
