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Why Ride Campaign (Australia)

In September 2011 Bicycle Tasmania and the Tasmanian Bicycle Council launched a campaign to promote active transport. The Tasmania Bicycle Council received $10,000 from the Cycling for Active Transport – Local Infrastructure Development Fund toward the cost of the campaign which includes bus advertising, a website and print promotion.

The Why Ride Campaign includes a series of profiles of everyday people who ride, walk and catch public transport which are shown on buses across Tasmania in a bid to improve relations between all road users.