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Why it takes more than good infrastructure to change travel behaviour (Australia)
Jonathan Daly, Travel Change Consultant, considers the need to address both the physical and social environment when seeking behaviour change in this thought provoking article published online in June 2011.
Jonathan says that if we need both physically and socially supportive environments to create a culture of cycling then we also need to address the social environment. While the physical environment enables change it is the social environment that motivates changes and both need to be activated together to achieve real and sustained behaviour change.
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