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Victorian Cycle Tourism Action Plan 2011-2015 (Australia)

Victoria's Cycle Tourism Action Plan 2011-2015 was released in July 2011 by Tourism Victoria to position Victoria as the leading state for cycle tourism, and outline how the Government will leverage and enhance opportunities in cycle tourism.

Victoria's Cycle Tourism Action Plan 2011-2015 is the first of its kind for Victoria. Its development comes at a time when participation in cycle tourism is growing domestically and internationally.

Tourists are increasingly seeking to improve their health and wellbeing and to undertake environmentally sustainable tourism experiences and modes of transport.
This plan is designed to:

•  outline Victoria's current position in relation to cycle tourism
•  provide an overview of current visitation and segmentation
•  propose a number of directions and actions to increase awareness and visitation to Victoria by consumers seeking a cycle tourism experience.

Cycle tourism is a niche market with considerable potential growth. The total estimated expenditure for the year ending December 2010 by domestic overnight, daytrip and international overnight visitors that participated in cycling in Victoria is $362 million. The estimated total expenditure of cycle tourists in Australia is approximately $2.4 billion (including domestic overnight, daytrip and international overnight visitors that participated in cycling as an activity).

This plan aims to assist Victoria's cycle tourism industry to leverage Victoria's Nature-based Tourism Strategy and continue to build strong consumer demand for cycle tourism experiences.

One of the challenges facing Victoria's cycle tourism sector is the lack of economic analysis and research. However, available research demonstrates that cycle tourism has the potential to deliver tourism growth for regional Victoria and to stimulate regional and rural economies, particularly as cycle tourists stay longer and do more when travelling.

Victoria's Cycle Tourism Action Plan 2011-2015 outlines a range of initiatives aimed at growing cycle tourism in Victoria.

The key objectives of the plan are:

• Strengthening the supply of cycle tourism experiences
• Building consumer demand for cycle tourism experiences
• Attracting and leveraging events.

Victoria's Cycle Tourism Action Plan 2011-2015 | 2.6MG PDF