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The effectiveness of community-based cycling promotion: findings from the Cycling Connecting Communities project in Sydney, Australia

Chris E Rissel, Carolyn New, Li Ming Wen, Dafna Merom, Adrian E Bauman and Jan Garrard, 27 January 2010, International Journal of Behavioral Nutrition and Physical Activity, Volume 7
Encouraging cycling is an important way to increase physical activity in the community. The Cycling Connecting Communities (CCC) Project is a community-based cycling promotion program that included a range of community engagement and social marketing activities, such as organised bike rides and events, cycling skills courses, the distribution of cycling maps of the area and coverage in the local press. The aim of the study was to assess the effectiveness of this program designed to encourage the use of newly completed off-road cycle paths through south west Sydney, Australia.
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