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SmarterTravel is all about choices

SmarterTravel Ireland

It's about choosing whether we continue our current sedentary lifestyles and pay the price of health care for increasing levels of obesity and heart disease. It's about choosing whether we reduce our greenhouse gas emissions or pay fines for not complying with our international obligations. It's about choosing whether we reduce levels of traffic congestion or continue to impact on the competitiveness of Irish business. It's about choosing to stay as we are or make Ireland a better place for us all.

For the individual, it means thinking about things like our daily commute or the school run - can we shift to walking, cycling or public transport?