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Leisure Cycling Programme (2009-11) Interim Results

Cycling England

The research objective of the Finding New Solutions leisure cycling project is: “To what extent does a positive leisure experience, accompanied by follow-up support and interventions, lead to more habitual cycling?” A series of lessons are currently being compiled from the projects to show the relevance of leisure cycling for encouraging more regular cycling. Below are some interim results from participants in the on-line survey to monitor behaviour change.

Results prepared by Challenge for Change 2011

Baseline survey results (selection)

At baseline:

    * 41% of participants were non-cyclists
    * 66% of non-cyclists intended to cycle more often after their leisure experience
    * 71% of non-cyclists own a bike
    * 42% of participants are a couple or extended family living with children

Follow-up mid-term survey results (6 months on)

    * 47% of non-cyclists (at baseline) reported cycling more often for leisure/fitness in September 2010 compared to September 2009
    * 41% of non-cyclists (at baseline) reported they are now cycling 1 day a week or more often in October 2010
    * 8% of respondents to the October survey who cycled ‘Not at all’ or ‘Less than 1 day a week’ to work/study at baseline reported they are now cycling 1 day a week or more
    * 39% of participants who answered the follow-up survey and who did not own a bike at baseline reported owning a bike in October 2010
    * 47% of occasional cyclists (at baseline) reported cycling more often for leisure/fitness in September 2010 compared to September 2009
    * 15% of occasional cyclists (at baseline) cycling more often to work/study in September 2010 compared to September 2009
    * 68% of the occasional cyclists cycling more often to work/study reported they are now driving their car to work/study at least one day less often per week and
    * 38% reporting driving between 2 and 7 days less often per week

Read the full Finding New Solutions Leisure Cycling Programme - Interim Evaluation Report 

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