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Hövding Helmet Is An Airbag For Your Head

by Lloyd Alter, Toronto, 10.19.10, TreeHugger - Cars & Transportation (bikes)

This woman is wearing a bicycle helmet. Studies have shown that helmets are an impediment to cycling for some, particularly women, who don't like what it does to their hair. Anna Haupt and Terese Alstin have spent six years on the problem, and have developed the Hövding, a sort of air bag for your head. And as the video shows, it works.

Hövding