April Streeter, 18 February 2009, Sweden TreeHugger - Cars & Transportation
No matter what anyone says, it's impossible for the vast majority of humans to look good in a bike helmet. That why gorgeous adult Danes (children must wear helmets) tend to just say no!
It's nice to know that daring designers like Riding Pretty's Shelly Shroeder are out there finding ways other than plastic flowers and stickers to transform bicycle fashion. Shroeder's video is from last year, and is a prototype - since then she's done to-order helmet covers that harken back to the days when women riding bikes tended to swathe themselves head to toe to ride. Shroeder keeps coming up with new implementation of her helmet covers like the rain-proofing version above. She's also got a blog to talk about bicycle fashion and its lack.
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