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Do Helmet Promotion Campaigns Instill a Fear of Cycling?

Lloyd Alter, 18 September 2009, Canada: TreeHugger - Cars & Transportation (bikes)
Sociologist David Horton of Lancaster University is doing a five part series on fear of cycling at Copenhagenize, and in part 3 looks at the effect of helmet promotion campaigns. He notes that most UK cycling organizations are against mandatory helmet use, saying that it should be a matter of free choice.
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