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CARMA Cycling Awareness Raising and Marketing Program (EU)

The CARMA Program is an EU funded project that aims to develop new methods for cost-efficient marketing of cycling which leads to increased cycling. The program was launched in June 2010 and includes projects based in Budapest, Göteborg, Eindhoven, Kensington & Chelsea, Parma and Riga.

The program website has a series of videos and reports showing how some of the projects were developed and their outcomes. Projects include:

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