Tal, G. & Handy, S. (2008) Institute of Transportation Studies, University of California, Davis, Research Report UCD-ITS-RR-08-08
One place where children might be expected to use non-motorized modes to get to after-school activities is Davis, CA, well-known as a bicycle-friendly community. Davis AYSO undertook a promotional program to encourage families to bike to games, including distribution of “Bike to AYSO” bike stickers, the creation of a special web site that included a Davis Bike Map, and e-mail announcements to almost all families about the “Bike to AYSO” effort. To evaluate the effectiveness of this program in encouraging players and their families to bike more frequently, Davis AYSO worked with researchers at the University of California, Davis.
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This report describes the methods used in that effort and summarizes the results.