London's Kensington and Chelsea Council launched a new website in July 2011 as part of the CARMA campaign, an EU funded cycle project. The site includes cycling news, tips from local experts, and a host of creative events to encourage people to ecplore the local area and Greater London by bicycle.

The CARMA Campaign stands for Cycle Awareness Raising and Marketing and is being implemented in Kensington and Chelsea, Riga, Budapest, Parma, Eindhoven and Goteborg.
Kensington and Chelsea Council's bikeminded.org campaign runs from 2010 to 2013. During that time, the council will be running a range of campaigns and events to get people onto a bike.