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Recreation

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Promotion Strategies

Accessible information on recreational trails and facilities is vital in ensuring trails are utilised and active and healthy lifestyles are promoted. Two key things to remember when promoting cycling for recreation:

  • Focus on fun and fitness
  • Ensure publications include images of a diversity of people (age, fitness level, culture)
Promotional strategies include some of the following types of resources:
Maps of local cycling facilities
All state and many local council jurisdictions produce maps to assist identification and use of safe bicycle routes for cyclists with different needs and abilities. These are generally available through the cycling hub on the relevant jurisdictional web site. Some samples include: