About the Site Email Newsletter Links to Cycling Organisations
Bicycle and Public Transport Bicycle Network Planning Bicycle Strategies & Plans Bike Share Programs Cycling Data End of Trip Facilities Facility Design / Engineering Land Use Planning Mobility Management
Bicycle User Guides Education: Adults Education: Children Professional Development User Guides & Groups
Behaviour Change Programs Economic Benefits of Cycling Environmental Benefits of Cycling Health Benefits of Cycling Maps Marketing Ride to School Ride to Shops Ride to Work Social Benefits of Cycling Women in Cycling
Bicycle Regulations Overviews Solutions Statistics & Common Crashes
Cycle Tourism Mountain Biking & BMX Trails Planning & Trails Strategy Promotion Strategies
International Local Government National Government State & Territory Government
Cycling Innovations Education & Training Encouragement & Promotion Enforcement & Road Safety Engineering & Planning Funding Recreation

Search

Encouragement & Promotion

Font Decrease Font Normal Font Increase Print

Behaviour Change Programs

Behaviour change programs offer an effective method of reducing unnecessary car use. Providing information and education on the benefits walking, cycling and public transport, through programs such as TravelSmart has brought measurable reductions in car use. By working in concert with infrastructural improvements, behaviour change programs offer an important addition to the transport planners toolkit.

Open Streets Guide (USA)

22nd Feb 2012

Open streets initiatives temporarily close streets to automobile traffic, so that people may use them for just about any activity but driving. As of early 2012, there are more than 70 known initiatives in the North America. In February 2012 the Open Streets Project published a comprehensive guide which includes an introduction to open streets, best practices, 67 case studies and links to further resources.

Guadalajara Ciclovia (Central America)

17th Jan 2012

This Streetfilms video, released in January 2012, features the transformative power of a Cyclovia.  The city of Guadalajara, Mexico, has a weekly event called Via RecreActiva, and in just seven years the event has gone from 11 to 65 kilometres in length with some 400,000 people coming out every Sunday to participate.  The event has strong support from a local group called Guadalajara 2020, which has been fundamental in the event’s success.

Rising Automobile Dependency: How to Break the Trend (International)

16th Jan 2012

The German Gesellschaft für Internationale Zusammenarbeit (GIZ) produced this background paper for the 6th Environmentally Sustainable Transport (EST) Forum in Delhi held in December 2011. The paper examines the consequences of increasing automobile use such as reduced air quality, road safety and economic loss and draws upon best practices from various cities.

NSW bicycle information website (Australia)

07th Dec 2011

In January 2011, the RTA launched a website to provide a user-friendly and comprehensive source of NSW cycling information. The site includes safety tips and road rules for beginners, a calendar of sporting and social cycling events and cycleway maps.

Why Ride Campaign (Australia)

23rd Sep 2011

In September 2011 Bicycle Tasmania and the Tasmanian Bicycle Council launched a campaign to promote active transport. The Tasmania Bicycle Council received $10,000 from the Cycling for Active Transport – Local Infrastructure Development Fund toward the cost of the campaign which includes bus advertising, a website and print promotion.

Bike Start SA (Australia)

23rd Sep 2011

BikeSTART was launched by Bike SA in September 2011. It is a free online tool that helps new riders to identify needs and barriers and provides guidance on what to do about them.

Good Bicycle Karma (Denmark)

08th Sep 2011

In September 2011 I Bike Copenhagen released a video showing the Good Bicycle Karma campaign in action. The campaign engages a street team that rewards people on bicyces demonstrating good behaviour, such as waiting at lights, wearing helmets and helping others.

CARMA Cycling Awareness Raising and Marketing Program (EU)

08th Sep 2011

The CARMA Program is an EU funded project that aims to develop new methods for cost-efficient marketing of cycling which leads to increased cycling. The program was launched in June 2010 and includes projects based in Budapest, Göteborg, Eindhoven, Kensington & Chelsea, Parma and Riga.

Bike Minded Website (UK)

08th Sep 2011

London's Kensington and Chelsea Council launched a new website in July 2011 as part of the CARMA campaign, an EU funded cycle project. The site includes cycling news, tips from local experts, and a host of creative events to encourage people to ecplore the local area and Greater London by bicycle. 

Six Cycling Games for Children (Denmark)

07th Sep 2011

This booklet of cycling games for children was published by the Cycling Embassy of Denmark in July 2010. Nursery school children and school children can have great fun cycling. These fun games teach children coordination and confidence.

Compendium of Cycle Behaviour Change Campaigns (Denmark)

23rd Aug 2011

In August 2011 the Danish Cycling Embassy released a compendium of 14 cycle campaigns. This catalogue gives an overview of campaigns for adults and children, their goals, how they worked in practice, and their results.

House of Lords Select Committee Report: Behaviour Change (UK)

22nd Jul 2011

In July 2011 the House of Lords Science and Technology Select Committee released the findings of a year-long investigation into the way Government tries to influence people’s behaviour using behaviour change interventions.

No Ridiculous Car Trips: Behaviour Change Strategy by the City of Malmo (EU)

19th Jul 2011

This video provides an overview of a successful behaviour change program by the City of Malmo in Sweden. The program, now in its fourth year, encourages people out of their cars and onto bikes for short journeys.

Life Cycle: Encouraging Cycling in the EU

27th Jun 2011

Life Cycle is a source of practical ideas to inspire life-long cycling habits. The program has been funded by the EU Public Health Program which aims to improve the health of EU citizens by fostering more physically active lifestyles.

Why it takes more than good infrastructure to change travel behaviour

22nd Jun 2011

Jonathan Daly, Travel Change Consultant, considers the need to address both the physical and social environment when seeking behaviour change in this thought provoking article published online in June 2011.   

Strength in Numbers: The Central Florida Bike Bus

25th Mar 2011

Pedestrian and Bicycle Information Center (PBIC),
Orlando, Florida

Advocacy and Public Health: Partners for Walkable, Bikeable Communities

25th Mar 2011

Pedestrian and Bicycle Information Center (PBIC),
Washington State

Enabling Cycling Strategy

22nd Feb 2011

GHD, 23 November 2010, City of Sydney

Youth Bike Summit (USA)

24th Jan 2011

More than 200 participants from 14 states and two countries came to New York to swap ideas, learn bicycle advocacy best practices and build nationwide momentum in the country’s first-ever Youth Bike Summit held in Jan 2011 in New York City. This video, by StreetFilms, provides an overview of the Summit.

City of Stirling Cycling Encouragement Programs (Australia)

24th Jan 2011

The City of Stirling has an extensive network of shared paths, on-road bike lanes, and quiet residential streets ideal for cycling, which makes getting around by bike as easy and convenient as getting around by car. The City actively promotes cycling as a means of recreation and transport through a variety of targeted programs.

Becoming a Cycling City – Lessons from Portland

21st Jan 2011

Roger Geller has been a part of the City of Portland's Bicycle Program since 1994 and their Bicycle Coordinator since 2000. His expertise and commitment to cycling in Portland, Oregon has been a driving force behind Portland’s transformation into a world renowned cycling city. Portland now has hundreds of miles of bikeways and 5.9% of the population ride a bicycle to commute.

Oregonian Wants To Ban Young Kids From Bikes

18th Jan 2011

by A.K. Streeter, Portland, Oregon on 01.17.11
TreeHugger - Cars & Transportation

Guerilla DIY Bike Lane Created by Guadalajara Citizens!

14th Jan 2011

by Michael Graham Richard, Ottawa, Canada on 01.13.11
TreeHugger - Cars & Transportation (bikes)

Pedal Power: London's Boris Bike is a Roaring Success

10th Jan 2011

Bonnie Alter, London on 01. 7.11
TreeHugger - Cars & Transportation (bikes)

 

Why Drivers Might Hate Bicyclists

07th Jan 2011

Michael Lewyn, 01/05/2011, Planetizen

 

Battle of the Bike Lanes in the New York Times

04th Jan 2011

by Lloyd Alter, Toronto on 12.23.10
TreeHugger - Cars & Transportation (bikes)

 

Cycle Chic in Copenhagen and Beyond

22nd Dec 2010

Elizabeth Press on May 24, 2010, StreetFilms


Streetfilms influence extends well beyond its website. We have had public screenings or community showings nearly every state in the U.S., as well as presentations at dozens of film festivals and conferences. Nearly thirty city or state transportation offices in the U.S. have requested and used our work. And the big number: Streetfilms have now been viewed over 2.5 million times - a remarkable achievement in the narrow genre we exist within.

 

Bicycles vs Cars vs Trains: Interesting Trends via Google Books Ngram Viewer

21st Dec 2010

by Chris Tackett, Little Rock, Arkansas on 12.17.10
TreeHugger - Culture & Celebrity (books)

 

What would make you give up your car?

29th Oct 2010

Alissa Walker, October 21, 2010, Glass House Conversations Via Planetizen

The Urban Bike Tribes of Los Angeles

29th Oct 2010

by Howard Ahmanson, 10/24/2010, New Geography

SmarterTravel is all about choices

29th Oct 2010

SmarterTravel Ireland

TravelSmart University of Tasmania

23rd Sep 2010

Adelaide Free City Bike Program is promoted by the South Australian Government

23rd Sep 2010

TravelSmart Queensland

23rd Sep 2010

TravelSmart Northern Territory

23rd Sep 2010

The Australian Bicycling Achievement Awards 2007

23rd Sep 2010

New South Wales Health Department, Physical Activity and Nutrition

23rd Sep 2010

Bowles, H.R., Rissel, C., Bauman, A., 2006, Mass community cycling events

23rd Sep 2010

TravelSmart Australian Capital Territory

23rd Sep 2010

Cycling Super Highways

20th Sep 2010

Current Cycling, Bicycle Path Use, and Willingness to Cycle More—Findings From a Community Survey of Cycling in Southwest Sydney, Australia

20th Sep 2010

The effectiveness of community-based cycling promotion: findings from the Cycling Connecting Communities project in Sydney, Australia

20th Sep 2010

Library Bikes: Too Good An Idea to be Quiet About

20th Sep 2010

All Dressed Up and Nowhere to Go?: A Qualitative Research Study of the Barriers and Enablers to Cycling in Inner Sydney (Australia)

20th Sep 2010

This qualitative study aimed to explore factors that influence personal decisions to initiate and maintain cycling, or not to cycle, in inner Sydney, and to identify differences according to current cycling behaviour. The report was published in Road & Transport Research Dec 2007.

TravelSmart Australia

20th Sep 2010

Commute Trip Reduction (CTR)

20th Sep 2010

ABC Radio National

20th Sep 2010

Cycling Safety Tips Videos

20th Sep 2010

Encouraging Cycling Among Adults in Central Sydney (Australia)

20th Sep 2010

This academic paper, authored by B Telfer, C Rissel, J Bindon and T Bosch, was published in 2006 in the Journal of Science and Medicine in Sport.