Relevant resources include:
- Bowles, H.R., Rissel, C., Bauman, A., 2006, Mass community cycling events: who participates and is their behaviour influenced by participation?, The International Journal of Behavioural Nutrition and Physical Activity, Vol. 2, Issue 39.
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This research paper investigates the type of people participating in mass cycling events and the subsequent effect on cycling behaviour. - Adelaide Free City Bike Program
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The free city bike program provides 2 hours free bicycle hire in Adelaide’s CBD. Run by Adelaide City Council and Bicycle South Australia. - Greig, R., 2005, Cycling promotion in Western Australia, Premier’s Physical Activity Taskforce, Presentation given at Planning for Healthy Communities Conference, Brisbane, October.
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This presentation gauges the view from cyclists and non-cyclists regarding the factors that encourage and discourage cycling amongst the public. - RTA postcard - Powered by people not petrol
Visit Site - Cycling Promotion Fund - Cycling > Moving Australia Forward - promotional document for cycling.
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On 9th August 2007, the Cycling Promotion Fund launched its new document at Parliament House, Canberra; Cycling > Moving Australia Forward .The publication was launched by the Minister for Health and Ageing, The Hon Tony Abbott MP and includes an address by Shadow Minister for Local Government and Health Promotion, Senator Kate Lundy.
- TravelSmart special events planning resource kit.
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This resource kit has been developed to help Special Events Organisers, Planners and Council Officers involved with special events to reduce reliance on the car for travel to special events. By using this resource kit you will be able to develop an event access plan to identify alternatives to car travel and to support people who choose to use these alternative modes of transport (rather than driving to your event). - World Health Organisation - Promotion of safe walking and cycling in urban areas.
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This project focuses on exchange and dissemination of good practices and on improving the assessment of health effects from cycling and walking, as well as the costs and benefits of promoting non-motorized transport. -
World Health Organisation - Masterplan Cycling
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Austrian Federal Ministry of Agriculture, Forestry, Environment and Water Management (BMLFUW). The promotion of bicycle usage - which produces no air pollution and noise and is as well health enhancing through the physical activity – has a high significance for the Austrian government. The new Austrian Government Programme foresees to promote cycling as a healthy and environmental-friendly form of transport. The overall aim is to double the share of bicycle transport to reach 10 % on a country-wide average until 2015. Furthermore the Austrian “Climate Strategy” and the “Programme of Options between Federation and Federal states for PM10 reduction” as well as the CEHAPE aims suggest bicycle transport as a very important measure to promote physical activity and simultaneously to reduce air-pollution (and noise, traffic jams, space consumption, energy consumption etc). To fulfill these programmes the BMLFUW developed a “Masterplan Cycling” in September 2006. With this Masterplan the positive effects of everyday cycling for environment and health shall be gained by promotion of cycling in various fields.
Examples of Effective Marketing
- City of Sydney E-newsletter on walking and cycling
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For our City's health and environmental sustainability, walking and cycling need to be an easy option for all kinds of trips across the City, particularly to and from work.
Sydney's climate and natural beauty mean it should be a great walking and cycling City. Already, 50 per cent of people living in the City walk to work. - City of Sydney ‘Cycling in the City’ Program Huge Success, 15 August 2006
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More than 100 cyclists from ten leading government and corporate organisations have cycled more than 31,000 kms on their journeys to work over the 12 week program. The program is designed to help more people ride their bicycles to work on a regular basis through peer support.
International
- Cycling England
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Cycling England is the national body which co-ordinates the development of cycling across England. We aim to create the conditions which will result in more people cycling, more safely, more often. Cycling England was launched by the Minister for Local Transport in March 2005, replacing the previous National Cycling Strategy Board. We are supported by a group representing a number of Government Departments, including health, education, planning and sport as well as transport. - Kent, E. (2007) - "Melbourne, Australia After a Decade of Focus on Public Spaces", NYC Streets Renaissance - StreetsBlog
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This blog discusses the transformation of Melbourne as viewed by a US visitor to the city.
Melbourne's central business district is as dense and urban as any U.S. city other than New York. Like New York City, Melbourne—the fastest growing city in Australia, with a population of nearly 4 million—has a lively public life. But it hasn't always been so. A “New World” city, designed on a grid, Melbourne went as far, or further, than its U.S. counterparts in planning itself around the automobile. -
Eckerson Jr., C. (2007) - "T.A. rides with Enrique Penalosa and David Byrne", NYC Streets Renaissance - StreetFlims.org (2.10 min video
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On the morning of Manhattan Borough President Scott Stringer’s historic “Manhattan on the Move” transportation conference, our hero Enrique Peñalosa met up with the staff of Transportation Alternatives to ride up to the event. Look how handsome all those well-dressed advocates are! And who is that with them? Special guest star: David Byrne from The Talking Heads! -
7Stanes is a Scottish Forestry Commission recreation and tourism project Visit Site
The 7stanes are seven mountain biking centres spanning the south of Scotland, from the heart of the Scottish Borders to Dumfries and Galloway. 'Stane' is the Scots word for stone, and at each of the 7stanes locations, you'll find a stone sculpture reflecting a local myth or legend.
The stanes are found out on the trails in the forests, in prominent locations near cycling and walking paths. They’re accessible on foot or by horse as well as by bike, and range in size from one to three metres high and from two to six tons in weight.
Find out more about the STANES themselves Visit Site
