Marketing

  • Promotional Campaign for Sydney's Cycleways
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  • Representations of cycling in metropolitan newspapers - changes over time and differences between Sydney and Melbourne, Australia
    Rissel C, Bonfiglioli C, Emilsen A, Smith BJ. BMC Public Health 2010, 10:371.
    Over the past decade there has been an increase in the reporting of cycling in the major newspapers in Sydney and Melbourne (from 106 in 1998/99 to 169 stories in 2007/08), with a significant increase in reporting of cycling in Melbourne, from 49 to 103 stories (p = 0.04). Recent reporting of cycling was generally positive (47% of articles, compared with 30% of articles which were negative) and focused on benefits such as health and the environment. Three quarters of negative stories involved injury or death of a cyclist. The Sydney based The Daily Telegraph reported the most negative stories (n = 60). We found positive framing of 'cycling' was more widespread than negative, whereas framing of 'cyclists' was more negative than positive.
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  • Mass community cycling events: who participates and is their behaviour influenced by participation?
    Bowles, H.R., Rissel, C., Bauman, A., 2006, The International Journal of Behavioural Nutrition and Physical Activity, Vol. 2, Issue 39.
    This research paper investigates the type of people participating in mass cycling events and the subsequent effect on cycling behaviour.
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  • Is There Such a Thing as NYC Bike Culture?
    Michael Auerbach, 10 May 2010, StreetsBlog
    Last Thursday night's Bike Culture Summit, hosted by Transportation Alternatives, convened a panel of cycling luminaries to help "define what it means to be an urban cyclist." On hand were David Herlihy, historian of cycling and author of Bicycle; Caroline Samponaro, director of bicycle advocacy for Transportation Alternatives; and Eben Weiss, a.k.a the Bike Snob,
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  • Pedestrian and Bicycle Video Library
    The Pedestrian and Bicycle Information Center (PBIC) has launched a Web-based library collection of pedestrian and bicycle-related safety videos on its Web site.
    Submitted from pedestrian and bicycle organizations from across the USA, the videos can either be viewed in the Library or downloaded from the site. Visitors to the PBIC Video Library can use the videos for any noncommercial projects including Web pages, presentations and events. Users of the site can either browse available videos or search by topic area.
    PBIC will continually seek and compile videos to be included in this library. If you have publicly available videos that you have developed and would like to be included in the Video Library, please contact Katy Jones at jones@hsrc.unc.edu or 919-843-7007. All videos must be either in digital or DVD format, be educational and non-commercial and be relevant to pedestrian and bicycle safety issues.
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  • Adelaide Free City Bike Program
    The free city bike program provides 2 hours free bicycle hire in Adelaide’s CBD. Run by Adelaide City Council and Bicycle South Australia.
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  • Cycling promotion in Western Australia
    Greig, R., 2005, Premier’s Physical Activity Taskforce, Presentation given at Planning for Healthy Communities Conference, Brisbane, October.
    This presentation gauges the view from cyclists and non-cyclists regarding the factors that encourage and discourage cycling amongst the public.
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  • RTA postcard - Powered by people not petrol
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  • Cycling  >  Moving Australia Forward
    Cycling Promotion Fund -promotional document for cycling.
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  • TravelSmart special events planning resource kit
    This resource kit has been developed to help Special Events Organisers, Planners and Council Officers involved with special events to reduce reliance on the car for travel to special events. By using this resource kit you will be able to develop an event access plan to identify alternatives to car travel and to support people who choose to use these alternative modes of transport (rather than driving to your event).
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  • World Health Organisation
    • Promotion of safe walking and cycling in urban areas
      This project focuses on exchange and dissemination of good practices and on improving the assessment of health effects from cycling and walking, as well as the costs and benefits of promoting non-motorized transport.
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    • Masterplan Cycling
      Austrian Federal Ministry of Agriculture, Forestry, Environment and Water Management (BMLFUW).  The promotion of bicycle usage - which produces no air pollution and noise and is as well health enhancing through the physical activity – has a high significance for the Austrian government. The new Austrian Government Programme foresees to promote cycling as a healthy and environmental-friendly form of transport. The overall aim is to double the share of bicycle transport to reach 10 % on a country-wide average until 2015. Furthermore the Austrian “Climate Strategy” and the “Programme of Options between Federation and Federal states for PM10 reduction” as well as the CEHAPE aims suggest bicycle transport as a very important measure to promote physical activity and simultaneously to reduce air-pollution (and noise, traffic jams, space consumption, energy consumption etc). To fulfill these programmes the BMLFUW developed a “Masterplan Cycling” in September 2006. With this Masterplan the positive effects of everyday cycling for environment and health shall be gained by promotion of cycling in various fields.
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  • Marketing Bike Riding For Regional Economic Benefit
    A couple of case studies showing how cycle tourism and cycle recreation can benefit a region.
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  • Cycling Promotion Fund's - Cycling Safety Tips Videos

    • Heavy Vehicles and Cyclists (3.48 mins)

    • Dealing with Intersections (3.32 mins)

    • Dealing with Car doors (3.02 mins)

    • Cyclist Visibility (3.29 mins)
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  • Bike Belles, UK
    Our new website is full of practical tips and advice for women who want to get out and about on two wheels.
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Examples of Effective Marketing 

  • Get onya bike, but don't let the road lobby 'greenwash' you
    PAUL MEES, 15 October 2009, The Sydney Morning Herald
    Melbourne's 2009 Ride to Work Day has been pronounced a success. Despite the inclement weather, thousands of cyclists participated, assisted by hundreds of volunteers who showed their support for the environment by proudly wearing T-shirts emblazoned with the logo of the event's principal sponsor, the RACV.
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  • City of Sydney

    • Bourke Street Cycleway
      City of Sydney,11 April 2010, YouTube
      The City of Sydney's latest separated cycleway in Bourke Road Alexandria opened in March 2010. In this video bike riders using the cycleway give their verdict.
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    • Media Release
      ‘Cycling in the City’ Program Huge Success
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    • Cycling webpage
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      Includes information on:
      Cycleways Implementation
      Cycle Strategy & Action Plan
      Social research
      Resources
      Bicycle parking
      Cycle friendly work places

International

  • Finally, Bike Branding Moves Beyond Hipster Ghetto
    Suzanne LaBarre, 8 July 2010, Co.Design
    A Minnesota ad agency brands riding culture for the masses.
    Americans are riding bikes more than ever, yet cycling is still held up as some sort of cultish hobby relegated to aggro dudes with messenger bags who live and die by their fixed gears.
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  • Do Helmet Promotion Campaigns Instill a Fear of Cycling?
    Lloyd Alter, 18 September 2009, Canada: TreeHugger - Cars & Transportation (bikes)
    Sociologist David Horton of Lancaster University is doing a five part series on fear of cycling at Copenhagenize, and in part 3 looks at the effect of helmet promotion campaigns. He notes that most UK cycling organizations are against mandatory helmet use, saying that it should be a matter of free choice.
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  • Good Video of San Francisco's Last Sunday Streets of 2009
    Michael Graham Richard, 9 September 2009, Canada: TreeHugger - Culture & Celebrity (audio video)
    Our friends at StreetFilms did an excellent job (once again) with their coverage of San Francisco's last edition of Sunday Streets 2009. Were any of our readers there? Please let us know about your experience in the comments below. And if you live in a city that doesn't do things like that, consider sending this video to your local representatives. SF has announced that the event will be back next year. Via StreetFilms
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  • Australian Bicycle Hip-Hop Video by Hugo & Treats
    Michael Graham Richard, 22 July 2009, Canada: TreeHugger - Culture & Celebrity (audio video)
    See the video (5.39 mins) . . . Visit Site

    Well, now I've seen everything. "The worlds of hip hop and cycling finally collide in Keep Pedalling, the new film clip from Hugo and Treats." The video (you can see it below) was shot over a single day in Brunswick, North Melbourne, in Australia. All the other cyclists you see are there for the Brunswick Free Ride. "No politics, just Bicycles." Directed by Colby Welsh, Josh Beahan and Hugo. Keep Pedalling, people.
  • Michael Graham Richard, 13 July 2009, "Video: Tour de Queens 2009", Canada: TreeHugger - Cars & Transportation (bikes) via StreetFilms
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    StreetFilms - Visit Site

    Our friends at StreetFilms produced this great short film about the Tour de Queens 2009 (the second annual edition, mark your calendar for next year!), which took place yesterday. It's not exactly prestigious like the Tour de France, but it's certainly a lot more accessible.
  • Joseph Rose,  9 July 2009, "AAA begins offering roadside assistance - for bicycles", The Oregonian
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    Starting today, the national club once known as the American Automobile Association will offer roadside assistance for bicyclists - but only in Oregon and parts of Idaho.
  • Sami Grover, 11 July 2009, "The Dream DOT Director? DC's Gabe Klein Interview (Video)", USA: TreeHUgger - Cars & Transportation via StreetFilms
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    Capital's DOT Director Discusses "Leveling the Playing Field"
  • Ride the City, New York USA
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    An on-line trip mapping website for cyclists, Chicago USA
  • Southland Footprints, Active Transportation Alliance
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    We will teach you how to make fewer car trips by using cheaper, more environmentally friendly modes of transportation. We give you your own Footprints coach – like a personal trainer for travel who will help you cut your commuting cost, time and carbon footprint.
  • April Streeter, 10 June 2009, 6 Reasons The World Needs More Girls on Bikes, Sweden: TreeHugger - Culture & Celebrity
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    Most bike commuters find that the negative assumptions they had about bike commuting are mostly false. This goes double for women, who might find that riding in high heels is easier than walking in them; a special wardrobe is not necessarily required (though fun); and that biking boosts a sense of freedom in ways a car no longer can. Benefits to women are multiple, and the benefits to society are just as big. Read on for how we all get dividends when women take to their bikes.

  • Bonnie Alter, 11 June 2009,Bike Tube Replaces Striking Tube, UK: TreeHugger - Cars & Transportation (bikes)
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  • The Tube, London's subway system, is on strike. And cyclists are taking to the roads in an attempt to get to work on time. But many are new and nervous and the jammed roads are far from safe.
  • Brad Aaron, (2009) "Streetfilms: Luxe Bike Parking in Chicago", StreetFilms - 21 May 2009, (Film 4.24 mins)
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    Continuing the Streetfilms tour of envy-inspiring bike parking garages, Clarence Eckerson files this report from the McDonald's Cycling Center in Chicago's Millennium Park, operated by Bike and Roll on behalf of the city.
  • European Commission - Media Release (2009) European Commission promotes cycling as healthy way to travel, Brussells
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    The European Commission is promoting cycling as a healthy and safe way to travel in cities at the 15th Velo-City conference, organised by the Brussels Region and which opened today in the presence of Vice-President Antonio Tajani, responsible for transport. The world's largest conference related to cycling takes place in Brussels, at Tour & Taxis until Friday 15 May and brings together one thousand participants from across the world to discuss the future of cycling in cities. Vice-President Kallas, Commissioner for administrative affairs, will attend the closing ceremony on Friday for the signing of the Brussels Charter by various European cities committing themselves to promote the use of bicycles through concrete objectives.
  • Velo.Info - Cycling and Promotion
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    This briefing looks at the role of promotion, in varying forms, in encouraging cycling.  View PDF  (1 meg)
  • Gleason, R. (2008) Guide to promoting bicycling on federal lands, Publication No. FHWA-CFL/TD-08-007, September 2008, US Federal Highway Administration
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    Federal lands, including units of the National Park Service, National Forests, National Wildlife Refuges, and Bureau of Land Management lands, are at a critical juncture. Increasing numbers of automobiles in some areas have led to congestion, poor air quality, damage to natural resources, and degraded visitor experience. At the same time, growth in the number of bicyclists on some of the most scenic roadways has led to motorist–bicyclist conflicts and concern for everyone’s safety. Increased fuel costs and climate change have spawned efforts to reduce fuel consumption and minimize the "carbon footprint" of Federal land agencies. Sixty-one percent of adults in the United States are overweight or obese and childhood obesity rates are soaring (U.S. Dept of Health and Human Services, 2006). Non-motorized transportation and recreation networks are one part of the solution to these issues.
  • CBS, (2008) "Bicycle Mania", USA, See the video (10.20 mins)
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    Americans are soon coming to realize that bicycles are fun and a great green alternative to automobiles. Serena Altschul examines the longstanding appeal, and recent renewed interest, of the bicycle. July 27, 2008
  • Cycling England
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    Cycling England is an independent, expert body, working to get more people cycling, more safely, more often.We promote the growth of cycling in England by championing best practice and channeling funding to partners engaged in training, engineering and marketing projects. We work tirelessly to make the case for cycling, showing how the humble bicycle can transform the way we travel to create a greener, healthier nation.

  • 7Stanes is a Scottish Forestry Commission recreation and tourism project Visit Site

    The 7stanes are seven mountain biking centres spanning the south of Scotland, from the heart of the Scottish Borders to Dumfries and Galloway.  'Stane' is the Scots word for stone, and at each of the 7stanes locations, you'll find a stone sculpture reflecting a local myth or legend.
    The stanes are found out on the trails in the forests, in prominent locations near cycling and walking paths.  They’re accessible on foot or by horse as well as by bike, and range in size from one to three metres high and from two to six tons in weight.
    Find out more about the STANES themselves Visit Site

 Innovations

  • Alan Graham, 16 July 2009, "Best of Boing Boing: Greener Golfing, Your Eco Budget, Kenyan Extreme Recycling", USA: TreeHugger - Exclusives
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    Greener Golfing
    If you are going to participate in a sport where about the only thing green are the greens, then at least you might want to look into the cyclists golf caddy.
  • Sami Grover, Carrboro, 13 July 2009, "Shower in a Bottle: Another Cycling Excuse Gone", USA: TreeHugger - Cars & Transportation (bikes)
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    So there goes another excuse for all those would-be bike commuters - and it may offer an explanation if you start finding naked colleagues in the cubicles at the work place.


Bike Helmets

  • April Streeter, 14 May 2009, Yakkay Gives You at Least Five Reasons You Might Want to Wear a Helmet, Sweden TreeHugger - Cars & Transportation
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    I know, I know. In spite of what we've said, the helmet debate will never be over - it is paper versus plastic all over again, except with the added fear factor of saving (or not) the contents of your precious brain if your head is involved in an accident. Whatever you decide to do helmet-wise, don't let it stop you from riding! Safety for cyclists increases when there are more of us out there cycling. So for city riding, why not at least consider these five reasons to wear?
  • Lloyd Alter, 13 May 2009, Andrew Sullivan at the Atlantic on Bicycle Helmets, or Lack Thereof, Canada: TreeHugger - Cars & Transportation (bikes)
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    So many people think helmets are ineffective, and they certainly didn't do much good in Star Wars. They also suggest that wearing helmets reduces the rate of ridership, but we covered that here, that is a discussion about bicycle helmet legislation, not bicycle helmets. If you don't want to wear one, fine.
  • April Streeter, 18 February 2009, Helmet Head Takes on New Meaning, or Another Way to Warm Up Winter Bike Commutes, Sweden TreeHugger - Cars & Transportation
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    No matter what anyone says, it's impossible for the vast majority of humans to look good in a bike helmet. That why gorgeous adult Danes (children must wear helmets) tend to just say no!
    It's nice to know that daring designers like Riding Pretty's Shelly Shroeder are out there finding ways other than plastic flowers and stickers to transform bicycle fashion. Shroeder's video is from last year, and is a prototype - since then she's done to-order helmet covers that harken back to the days when women riding bikes tended to swathe themselves head to toe to ride. Shroeder keeps coming up with new implementation of her helmet covers like the rain-proofing version above. She's also got a blog to talk about bicycle fashion and its lack.
  • Bonnie Alter, 16 May 2008, Beautiful Bike Helmets, UK: TreeHugger - Cars & Transportation
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    Beautiful and bicycle helmet seems like an oxymoron but here's proof that it doesn't have to be. With Bike to Work Days being celebrated, pretty cycling hats likes these prove there is no excuse not to wear one with pride in front of your fellow workers and bikers. They are designed by an eco-conscious Japanese-born designer who got fed up with looking terrible on her bike so she created her own collection of helmets that are funky and still meet all the safety requirements. The helmets are factory-made and decorated with carefully chosen feminine, delicate colours and have "diamond" trimmed chin straps. The designs are cleverly positioned on the back and on the left-hand side so drivers and pedestrians can admire you as you go. Helmets are available in a full range of lovely colours and there is a "designer" label on the back of each one.
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